The article highlights the prospects of growing and using cornflowers in the conditions of the lowland zone of Zakarpatian. The results of the introduction of this crop during 2011-2016 indicate that agroclimatic conditions in Transcarpathia are favorable for the cultivation of this non-traditional culture. A deep and detailed study of collection samples of domestic and foreign selection helped to identify the morphological and biological features of plant development. The results of the study revealed a correlation between quantitative characteristics and yield, the influence of meteorological conditions on the formation of yield, the reaction of samples of the source material on changes of environmental factors had been studied as well.The promising and adapted to the growing conditions samples had been singled out (according to the three attributes – Aromatic, American, Charodiy : to the two - Medinet, Dzhekofur, IvfraKO and CRBS correspondingly), possessing elevated parameters of selective features,which accumulate a significant amount of biomass with a high content of essential oils for attracting them into selection process and the practical implementation of the integrated approach in the new Green Gold variety the characteristics of which is provided in the material. The economic efficiency of cultivating a new variety and the level of profitability of cultivation and use of cornflowers, which makes up raw materials for processing industry 64,4%, production of spicy greens - 108,0% was shown
cornflowers, household meaning, characteristics, peculiarities, selection, productivity, growth, development, variety
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